Social media is one of the fastest growing industries sprouting into new dimensions. With time companies have realized the need of having an online presence to strengthen the relation with their customers. Its has moved from 'should have' to 'must have' with companies making social media strategies for almost every new development in the company. Social media has become an integral part of marketing strategy of almost every company and those who fail to understand the changing trend are often out of the business.
Social media helps in amplifying the message and often add an engaging component to put an end to an one way conversation changing the fundamental relation of a company with its clients. Wayn ( Where are you now), Foursquare getting almost out of the business because of Zurkerbergs brain child, companies have been quick to understand the trending marketing strategies and have shown faith in social platforms like facebook and google+. Most companies have shifted there focus to Google+ as having a profile with Google's Social networking platform doesn't only give them a huge access to the crowd but also gives them a better ranking on the google page often referred to as S.E.O (Search Engine Optimization).
With post promotion options in facebook, Google+, Twitter and You tube companies have found a very useful tool to cater to there target audience. These social platforms also provide companies with re advertising methodologies which might be tiresome for the users but its a boon in disguise for the companies. In re advertising the user is shown posts/videos of the contents recently searched, for example if you search for a flight ticket to Delhi on any of the ticket booking websites your facebook profile will have a similar posts popping up claiming to have the cheapest tickets to Delhi.
Social Media presence also help companies to build their brand image and strike a chord with their prospective clients. With facebook changing its algorithm from EdgeRank (Depending on recent posts) to Story Bumping making it easier for companies to reach out to its target audience social media is indeed here to stay.
RAGHAV
Social media helps in amplifying the message and often add an engaging component to put an end to an one way conversation changing the fundamental relation of a company with its clients. Wayn ( Where are you now), Foursquare getting almost out of the business because of Zurkerbergs brain child, companies have been quick to understand the trending marketing strategies and have shown faith in social platforms like facebook and google+. Most companies have shifted there focus to Google+ as having a profile with Google's Social networking platform doesn't only give them a huge access to the crowd but also gives them a better ranking on the google page often referred to as S.E.O (Search Engine Optimization).
With post promotion options in facebook, Google+, Twitter and You tube companies have found a very useful tool to cater to there target audience. These social platforms also provide companies with re advertising methodologies which might be tiresome for the users but its a boon in disguise for the companies. In re advertising the user is shown posts/videos of the contents recently searched, for example if you search for a flight ticket to Delhi on any of the ticket booking websites your facebook profile will have a similar posts popping up claiming to have the cheapest tickets to Delhi.
Social Media presence also help companies to build their brand image and strike a chord with their prospective clients. With facebook changing its algorithm from EdgeRank (Depending on recent posts) to Story Bumping making it easier for companies to reach out to its target audience social media is indeed here to stay.
RAGHAV
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